“I just wish that someone truly understood what I’m going through.”
You’ve probably heard that exact phrase time and time again. I mean, in all honesty, we’ve all been there. The feeling that no one sees us where we are is the loneliest feeling that there is.
One of your roles as a healer is to ensure that you are holding a safe space for your audience to just be where they are. That goes for all of those that come through your doors.
But how are you expressing that you have that ability to hold that safe space?
Most people are distrusting of those they haven’t formed an authentic connection with. In an ideal world, they would come in reeking of vulnerability and tell you exactly what they need and how you can help them get there. Unfortunately, that just isn’t the reality that we live in.
You have to show them that you are someone to be trusted before you even meet them. You have to prove to them that you have their best interest at heart. Just like how every other relationship begins.
Beginning the relationship between you and your audience is no different. And establishing the tone that you connect with is the most important part.
Meet Them Where They Are
Everyone wants to feel seen. That’s a given. The self-validation that brings is a high-inducing feeling that is truly unmatchable. You can’t buy that anywhere.
When you are crafting your copy for your website, blog, and email marketing, make sure that you are using verbiage that is validating to the client. This gives the reader the confirmation that they are looking for when searching for a mental health professional to help them along their journey.
Oftentimes, we think that when writing copy other people want to learn about you and what you’re about. While there is truth to that, we forget that we can show what we are about by talking about the other person, their situation, and what our recommendations are for them and that specific situation.
It’s so easy to say what our own passions are. But you want to prove those passions through the application of validation.
Process Their Emotions With Them
Teaching your client to process and cope with their emotions is a huge part of your role. We both know that. And sometimes you need to hold their hand and go through the emotions with them.
What better way to do so than to already be expressing and processing before they’ve even stepped foot into your office.
For your current clients, when you are maintaining that process and consistently relating with them through your blog posts, social media copy, or website copy it creates a trusting environment that is nearly impossible to veer away from. The environment that you’ve created both offline and online then becomes a staple in their lives.
For new clients, it creates an authentic connection before you even meet them. One that you aren’t even aware of yet. But on that first appointment, you will be fully aware when you witness the comfort and the open heart that you’ve cultivated. That type of trust normally takes several months to break through to.
Open Up to Them, and They Will Open Up to You
One of the biggest returns of investment when forming your copy to be empathetic as a mental health or wellness professional is the sense of community it forms.
When you are inclusive of that community, it makes those within it want to participate in open discussion more. This can prove to be a positive result when you are looking for feedback for programs you offer, products you sell, if you’re simply asking questions, presenting polls, or even when you are conducting research.
Establishing an emotional connection with your audience through this sense of community will also make educating so much easier. It’s important that your audience and targeted demographic demonstrates trust in you, especially when your intent is to inform and educate.
Become a Familiar Voice for Kindness
Your reputation will make your practice. It is one of the most important things to figure out early on. How the public sees you is how your business will also be viewed.
This is why it’s so important to speak up about current matters that are in need of empathic reactions. Showcase how these matters can affect your audience. And offer your understanding of why they are already affecting your audience before they are even aware.
How can you heal...together? As a community? What are the most effective ways to move forward?
As important it is for you to appeal to the individual experience, you should also be showing up for the collective experience. It shows your authority as a mental health professional when you are present for everyone.
If you do nothing else for your professional image, you should at the bare minimum embody kindness. Focus on forming a reputation for being a gentle spokesperson for your audience.
Providing a safe space to not only physically be in, but also a safe space to reference online is a crucial aspect to most practice’s now. This gives you the room to be an authority figure within your focus.
The image of your business has several faces. To establish trust through your copy is to establish trust in your clientele. With you being a mental health professional, there is no better way to grow your practice.
Your success and the success of your practice are both dependent on the trust that is instilled in you by your audience. While you can ask for trust, it is much better for you to build it from the ground up. It lasts longer that way, too.
Are you stumped with where to even begin when it comes to content that highlights trust-building content? Have you considered blog ideas to start to form a community within your audience?
Let’s team up! I am here for you as much as you are here for literally everyone else. Click here and send me an email. Tell me exactly where you are currently and where you want to be. I’ll walk you through step-by-step exactly how I plan on helping you reach that milestone.