Why Do Blogs Matter So Much in Your Marketing Strategy? Well...

Content plan for the month of January. The words are jotted down in your business planner, but content planning is somehow always last on your priority list. 

You aren’t alone there. Your creative struggle is so much more common than you realize. And I don’t mean to be that person, but it is January 4th. So…are you going to bump up that priority or are you going to try again in February?

I know that every month you have the intention of achieving all of your content goals, but let’s be realistic. You would have to set aside several hours every single week to plan, prepare and post your content. 

Your work is so important to the world. Every single one of your clients needs you. That’s exactly the reason that this gets pushed down the list of things to do. 

But those that haven’t found you yet need you, too. So, it’s important that your reach spreads far and wide. The way that you can achieve that is through posting original and consistent blogs directly to your website. 

Coming into 2022, the relevancy of blogs has only climbed up even more than in 2021. There are so many ways that you can attract clients to you, but blogging remains a top contender. 

Blogs are the most cost-effective marketing tool
Blogging is going to be where you spend the least amount of money when it comes to your marketing strategy. But you are also able to capitalize on this tool the most. 

You are already paying for your website and your domain name. That means that all you have to do is add in a blogging page if you haven’t already. Once you start posting, your blog will continue to add to your business revenue time and time again. 

You are able to use your blogs to regularly reference your business. You can also use them to encourage your audience to purchase your services. By building backlinks into your posts, and posting relevant content often you will also add to your SEO ranking. 

When you hire a mental health and wellness blogger to compose your blogs for you, you are making an investment. One that results in return profits for your business throughout the life of your website. 

The opportunities to increase your revenue are endless
There are so many ways to increase your income when using your blog to the fullest potential. I mean, your blog is basically your own self-managed ad campaign. 

You’re able to share your services, your products, use affiliate links for other products that you believe in and support. You can also use blog posts as opportunities to direct your audience to your social channels! 

Vice versa, you can use your social channels to link back to your blog, service page, or online store. Your blog is a tool that should be used to the extent that you are able to use it. 

This is why there’s an emphasis on having someone that truly understands how to apply this tool directly to your goals to support your success. A mental health blogger believes in your purpose and is eager to communicate that out to your audience for you. 

Blogs invite your audience to open up to you
There’s no doubt about the fact that maintaining your blog for your business is the driving force in your audience trusting you. By educating your readers, you are also inviting them to have a conversation with you. 

You’re giving them the freedom to ask you questions. You’re providing them with an opportunity to authentically connect with you. You’re hosting the platform for learning more about your business, and for your client to learn more about themselves. 

By sharing your purpose, you are asking them to share their purpose, too. And by doing that you’re also helping them realize that you actually share similar values.

These are key points when building your audience. And if you ask me, there’s no other way to do it. Building online relationships with your readers before they have the chance to meet you is crucial in today’s market. 

The best way to approach the construction of those relationships is via blogs. After all, 46% of the population relies on bloggers to guide them in the right direction when it comes to making purchasing decisions. 

A single post will drive results for-basically-ever
All it takes to reel in converting leads is one blog post. One. When you post just one, it will continue to bring you results over time. Blogs are the sole marketing tool that continues to build on their own long after you’ve left them. 

It never ends, truly. When someone is looking to make an investment in their mental health, they will often turn to your blog page to filter through content. What they are looking for is consistency and a brand voice that expresses the same values that they share or have the desire to grow into. 

Each blog that you post is going to continue to drive traffic to your website. Search engines analyze several factors of your blog to rank you on their platforms in order of most relevant depending on the lead’s search. 

As you post more, the relevancy of your blogs and your website climbs over time. Which will drive more organic leads to your website for years after posting that one blog. 


When you’re considering all potential marketing efforts to include in your own strategy, blogging shouldn’t be overlooked. While blogs play a huge part in your overall success, there are some negatives to consider. It’s never all rainbows and butterflies. 

The majority of those negatives are going to come down to the time that you are able to commit to blogging. To say it’s a time commitment is a little underwhelming to the reality. Creating, writing, brainstorming and planning are all-of-your-time consuming. 

When you work in your industry, you already have so much on your plate. You know that your online marketing is important, too. But it’s naturally going to slip through the cracks when you are busy healing the world. 

This is why hiring a mental health and wellness blogger to facilitate and manage your blog for you is a must. Send me a quick email right now at ellisgreywriting@gmail.com. Let’s create your dream marketing strategy. ​