Social media presence.
Did that phrase startle you?
Did it send shivers down the back of your neck?
Did it set off the thought committee in your head as another thing to casually remind you of at random moments during your work days?
You aren’t alone. Showing up on social media and growing on social media are two very common concerns. Especially in your world!
Therapists often share the same questions when it comes to the social media side of marketing.
No wonder you’re unsure where to even start. The analysis paralysis would have me under its thumb, too.
Reasons like this are exactly why your colleagues are hiring mental health copywriters to help out with social media strategy, content, and copy. They want someone who knows your industry and knows social media.
But if you want to manage and maintain your social platforms on your own, here are some tips from a professional to help you succeed.
Making a genuine connection means being a person first
We’re entering a time where being a person first is becoming increasingly more common. Even more so in the world of entrepreneurship.
What’s your story? Who are you? Why did you choose to work in this field? What do you do when you’re not working?
You’re either one of two types of therapists:
There is nothing that your target client will appreciate more than to feel connected to you. They want to feel seen by you. They want to know you.
You are the common ground here. When someone is looking for a therapist, they’re looking for someone that they can bond quickly with. And someone that they‘ll respect advice and guidance coming from. They want a real live person.
To have a successful social media platform means having a platform that genuinely connects with the audience. And that means sharing who you are in the office, and out.
There are so many ways to establish your humanness.
Don’t be afraid to share peeks into the days that you enjoy. Or that you dread. Like the last little bite of ice cream in the tub going to someone that isn’t you (insert crying emoji).
If your business stands for certain social issues, feel free to share your support of the side that is important to you. This can be divisive, so make sure you feel good about sharing your personal views on social matters.
Be both pointed and generalized
When you’re posting content to your social media pages, you should always keep in mind the purpose of posting.
Your posts should be specific and to the point. And whatever point you’re trying to make with your post should be clear.
You should also keep in mind the entirety of your audience. Try to leave room for everyone in your target audience to be able to join in.
For example, let’s say you are writing a post about grief. Don’t specify the scenario of grief or loss, but instead focus on quick mindfulness tips when experiencing the effect of grief.
When focusing on the specifics of the scenario, the amount of people this post is going to truly reach is quickly limited. We don’t want that to happen. Your posts should be reaching most if not all of your target audience.
Your “Followers” number doesn’t mean squat
One of the most common (and often the most discouraging) hold-ups for many therapists when considering social media strategy is…
...their amount of followers. Personally, hearing about this always pains me.
Listen. I’m going to say this loud and clear. Your credibility does not depend on this number. Your credibility depends on:
You’ve gotten the certifications, the licensure, and all of the education that you need for this. You’ve dedicated your life to this. You are a trusted resource right now by simply just existing.
Don’t get me wrong, though. Setting goals for your social media is very important. You want to achieve growth and exposure.
But when it comes to your goals, they should be realistic. You shouldn’t be setting goals that sound like, “I have to grow my Instagram by 1K followers this week.” You really don’t.
Set smaller more attainable goals for your socials based on previous activity and current commitment. This is where hiring a mental health copywriter that knows social media strategy and copy comes in handy.
Always consider your values when sharing tips
Being a therapist on social media can come with so many concerns. You have ethical values that are important to how you run your business.
You want a business that is successful by being in alignment with your values, and not bending from outside pressure. And mental health influencers on social media (we are looking at you TikTok) have likely made you think twice about how ethical businesses are truly being on social media.
When you are sharing mental health tips, those ethical values should always be cross-referenced. And if you’ve hired a copywriter, you should also be sharing these values with them. Your copy should represent your practice thoroughly whether it’s coming from you or your copywriter.
The last thing you want is to have anyone from your audience self-diagnosing themselves for the wrong thing.
Disclaimers in your content are great for this reason. You can also mention that the tip you are sharing is intended for someone who is already diagnosed with what you are posting about.
When you’re creating your strategy, you will also want to consider things such as:
Ultimately, if you’re second-guessing yourself at any point before posting or doing something on your socials just don’t do it. Pause and explore it with other colleagues and peers—then maybe revisit the issue later.
Where do you go from here?
These tips should have you started off in the direction. But if you’re interested in learning about what a copywriter specializing in mental health can do for your practice’s social media accounts, schedule a discovery call with Ellis Grey Writing.
We can briefly chat about your goals and your vision. And then I will provide you with a customized starting point based on that.
My goal and my vision include seeing you succeed in healing the world one person at a time. You are my starting point. Schedule a call with me today, and let’s talk about using social media the ethical way.
If you’re anything like most other lifestyle coaches running their own businesses, then you know that content planning can be a complete and total headache. With a close runner-up being maintaining consistent creativity.
Who knew that running your own business would include you also knowing how to thoroughly market yourself? Well, it is if you want to be successful.
There are a few ways that you can “hack” content planning. One of those ways includes purchasing a subscription to an AI ran app that will do all of your planning. But you may have some mixed feelings about this because of lack of originality.
You can also batch together content planning. This is a personal favorite. All you really need to dedicate is a couple of hours out of your admin time every few weeks. And use those couple of hours to pump out several weeks' worth of content ideas and the content copy.
Another great way would be to outsource your content planning by partnering with a mental health and wellness copywriter. This is going to be your most foolproof way. Especially if you are someone that struggles with creativity blocks regularly, and you have a desire to stand out from your peers.
Factoring in those last two hacks, here are 3 weeks of content ideas and tips from yours truly catered specifically to you, coach!
When it comes to posting anything, your content should always be high quality. This means no cutting corners. No matter how badly you want to or how rushed you feel for time. “Posting-just-to-post” content can take a back seat, in my opinion.
Your clients will notice when there’s inconsistency. They’ll also notice when your content doesn’t sound like your brand regularly sounds.
The easiest way to ensure you’re remaining consistent, authentic, and delivering high-quality content is to focus all of your planning around your primary business goal.
Your primary business goal will help you determine your content plan by:
Once you have identified your main goal for your coaching business, you’ll be able to create a content plan that’s much more personalized.
A general rule of thumb for your social media content is:
In week one, take time to create posts that reintroduce yourself to your audience, share your most recent testimonial and what you learned from working with that client, and talk about a favorite book and how you relate that book to your current way of living.
For week one’s blog post, write a blog about the top reasons why someone looks for a life coach. Ensure that it represents your business by tying in elements of reintroduction and your current way of living.
Remember when I said that your audience will notice when there is inconsistency? Yeah, well, consistency is a big deal.
This is something that initial trust is based on. Especially in the life coaching world. Even more so when your online appearance is the first impression your potential clients will have of you.
When you’re writing the copy for your content, you’ll want to make sure that your tone, your voice, and your overall appearance are streamlined.
When you hire a mental wellness copywriter, you can guarantee a consistent brand voice in all of your marketing. Who doesn’t want that?
Once you’ve identified how you want to be perceived by your audience, your brand voice should be clear. When you’ve finished writing your content copy, it’s best practice to go through and read out loud in your brand voice. This will make any areas that don’t match really stand out.
For week two, connect to your audience by posting about why you started coaching, your clients' favorite tips for managing their day-to-day, and what success in life looks like to you.
Week two’s blog post should follow up on last weeks with differences between life coaching and therapy and good indicators for why someone would need life coaching.
You want to gently guide your ideal audiences perception of your business, and cultivate that relationship. Luckily, this can be simple if you are regularly implementing week one & week two’s focuses.
By using your brand voice and your business goal to speak to your audience, you’ll find that opportunities for connection will naturally emerge. When they do, you can use these moments to note the engagement and plan your content around this.
This will only create even more trust with your following, and faster recognition of authenticity with potential followers.
In week three, don’t be afraid to get personal. Share a story that you hold close that has impacted you in great ways, talk about a time when you needed guidance in your life and where you found that guidance to be, and talk about what life confrontations you have the most experience in dealing with. Use this experience to connect with events that your audience has also gone through.
The third week’s blog can be about results people should look for to measure if life coaching is indeed working for them. This is a great opportunity to also introduce new client testimonials. Consider including testimonials where your client talks about how their life was before working with you, and how significantly their life has improved and all the value that you have added to their life. These kinds of testimonials are literal gold mines.
The Easiest Way to Ensure Consistent Content…
Now that you have three weeks worth of content ideas, it’s time for you to implement the tips that accompany them and personalize them even more so. If you’ve been waiting on a sign to get started, this is your sign.
For some people, this might be a lot of fun. But for those of you that are dreading this final step, I’m here for you.
Send me an email at email@example.com. Or, if you're ready, schedule a discovery call by clicking the button below. I’d be delighted to go over your goals and brand voice and create your personalized content plan for you.
We can chat more in-depth about these ideas, and get a timeline put together on how long it will take to get these written, finalized, and delivered! Then all you have to do is copy, paste and select “post”.
“My website needs to be perfect,” is a common thought that causes a lot of stress and hesitation in mental health professionals. So much so that it’s one thing that actually keeps them from making one.
Let me guess. This is what’s holding you back, too? You haven’t published it yet because you just aren’t sure where to even start, right?
Or maybe you’ve published it, but you keep going back to edit it every month because you aren’t getting the results that you want.
Rest assured that it’s not just you in that place. Luckily, there are some easy tips to follow to ensure that you are able to reach your ideal audience, meet your business goals, and reach your desired results. And hiring a mental health copywriter will ensure that all of that is consistently achieved.
So much of the flow and website appearance is going to depend on how you show up to your audience. Which means your website copy is going to pretty much run the show.
Here are 5 essential parts when creating your site copy that you absolutely have to pay attention to.
Identify Your Number One Goal
First and foremost, you should be able to clearly communicate your goal fairly quickly on the first page. Once you have established this, you’re able to move through the rest of the website.
When you visit a webpage, what is the one thing that you look for from the beginning?
For most people, it’s why the business exists, and how they can apply it to what they need.
The mission of your mental health practice should be clearly indicated. To come up with your goal, you should consider who your clientele is and why you are serving them.
This will help you niche down and appeal to your ideal audience. Your client’s attention will be immediately captured, and it will lead them into wanting to learn more about your practice. Trust will be established.
Search Engine Optimization and Google
If you’ve been doing any research on how to create your own website, you have definitely seen “SEO” a million times.
Search Engine Optimization. A friend and a foe in one Google-ran algorithm. A foe when you can’t figure it out, but a friend once you’ve got it down!
For more information on SEO, you can read my blog: What Is SEO Really?
Every section of your website should be SEO optimized. From your meta tag descriptions to your copy. SEO optimization doesn’t stop.
You want Google to mark your site as credible and consistent. That will push your website ranking up through to the first pages of google searches.
Keep in mind to be patient when it comes to SEO optimization. It is not something that takes place overnight but is something that slowly establishes itself over time. A 3-4 month timeline is a realistic goal when you are posting consistent content every week.
An experienced mental health copywriter will give you a comprehensive SEO plan and ensure each page on your website is optimized.
Content Planning Is Everything
Your website is so much more than just the literal site. If you want to stand out, to both your ideal audience and Google, then you should be posting regular and quality content.
Content planning is a consistent pain point for so many private practices. So believe me when I say that you aren’t alone there.
There are lots of available tools to help out with content planning. Having a content strategy plan is going to make a big difference.
A content strategy plan should contain:
Content on the website for your practice should be in the form of well-researched and dependable blogs. We both know how time-consuming blogs can be. Adding on content planning is a whole other beast.
A copywriter will help you in these areas. A great one will even prepare a content strategy plan for you!
Add in Credibility to Increase Authority
One key thing that people look for when they arrive at a webpage for a therapy practice is proof of other customers. Therapy is a deeply personal experience.
You’ll want to get comfortable in asking for testimonials from your clients. Especially when they are pleased with the space you’ve made for them.
Featuring those quotes (in a HIPPAA-compliant format) on your site is going to make a huge impact on visitors clicking that “contact” button. Them scheduling their first appointment is based on first impression.
Make yourself stand out! Share others’ highlights from working with you. You should be proud of those, anyway.
Show Your Personality Through Your Copy
You are a person first, always. Showing your achievements is great, and necessary. However, we are moving into a time where people are seeking to connect.
When your clients are opening up to you, they are reaching a level of vulnerability with you that is often uncomfortable.
It is possible for you to maintain professionalism while also letting some of your personality shine through.
So many mental health and wellness professionals get stuck thinking that they have to write their marketing in the same way that they wrote through school. That’s not the case! You should be writing exactly how you talk.
It’s the best way to market yourself. You’ll also find that by doing that your clients will more closely match the ones that you love to work with.
Finding a writer that can imitate your voice can prove to be difficult. That’s why you should be looking for a mental health and wellness copywriter. Someone who is well-versed on brand voice. If you haven’t created your brand voice yet, that’s okay. A copywriter can help you with establishing that, too.
Now That You Know Where to Start, Here’s How:
Cross-referencing these steps with your website copy is going to add so much value to your website. You’ll find that your results will skyrocket with your audience just by adding in these pieces.
Your website being set-up with these steps in mind is critical to the success of your practice. Hire a web content copywriter to help make sure that these 5 pieces stand out to your site visitors.
I’m here to make sure that all of your goals are met! Send me a quick email at firstname.lastname@example.org to get your personalized website overview. This overview will identify spots where you have room for better SEO, verify your Google location, and confirm Google keyword relevancy in Google search. You can also click here to schedule a strategy call with me. I’m here for you.
Content plan for the month of January. The words are jotted down in your business planner, but content planning is somehow always last on your priority list.
You aren’t alone there. Your creative struggle is so much more common than you realize. And I don’t mean to be that person, but it is January 4th. So…are you going to bump up that priority or are you going to try again in February?
I know that every month you have the intention of achieving all of your content goals, but let’s be realistic. You would have to set aside several hours every single week to plan, prepare and post your content.
Your work is so important to the world. Every single one of your clients needs you. That’s exactly the reason that this gets pushed down the list of things to do.
But those that haven’t found you yet need you, too. So, it’s important that your reach spreads far and wide. The way that you can achieve that is through posting original and consistent blogs directly to your website.
Coming into 2022, the relevancy of blogs has only climbed up even more than in 2021. There are so many ways that you can attract clients to you, but blogging remains a top contender.
Blogs are the most cost-effective marketing tool
Blogging is going to be where you spend the least amount of money when it comes to your marketing strategy. But you are also able to capitalize on this tool the most.
You are already paying for your website and your domain name. That means that all you have to do is add in a blogging page if you haven’t already. Once you start posting, your blog will continue to add to your business revenue time and time again.
You are able to use your blogs to regularly reference your business. You can also use them to encourage your audience to purchase your services. By building backlinks into your posts, and posting relevant content often you will also add to your SEO ranking.
When you hire a mental health and wellness blogger to compose your blogs for you, you are making an investment. One that results in return profits for your business throughout the life of your website.
The opportunities to increase your revenue are endless
There are so many ways to increase your income when using your blog to the fullest potential. I mean, your blog is basically your own self-managed ad campaign.
You’re able to share your services, your products, use affiliate links for other products that you believe in and support. You can also use blog posts as opportunities to direct your audience to your social channels!
Vice versa, you can use your social channels to link back to your blog, service page, or online store. Your blog is a tool that should be used to the extent that you are able to use it.
This is why there’s an emphasis on having someone that truly understands how to apply this tool directly to your goals to support your success. A mental health blogger believes in your purpose and is eager to communicate that out to your audience for you.
Blogs invite your audience to open up to you
There’s no doubt about the fact that maintaining your blog for your business is the driving force in your audience trusting you. By educating your readers, you are also inviting them to have a conversation with you.
You’re giving them the freedom to ask you questions. You’re providing them with an opportunity to authentically connect with you. You’re hosting the platform for learning more about your business, and for your client to learn more about themselves.
By sharing your purpose, you are asking them to share their purpose, too. And by doing that you’re also helping them realize that you actually share similar values.
These are key points when building your audience. And if you ask me, there’s no other way to do it. Building online relationships with your readers before they have the chance to meet you is crucial in today’s market.
The best way to approach the construction of those relationships is via blogs. After all, 46% of the population relies on bloggers to guide them in the right direction when it comes to making purchasing decisions.
A single post will drive results for-basically-ever
All it takes to reel in converting leads is one blog post. One. When you post just one, it will continue to bring you results over time. Blogs are the sole marketing tool that continues to build on their own long after you’ve left them.
It never ends, truly. When someone is looking to make an investment in their mental health, they will often turn to your blog page to filter through content. What they are looking for is consistency and a brand voice that expresses the same values that they share or have the desire to grow into.
Each blog that you post is going to continue to drive traffic to your website. Search engines analyze several factors of your blog to rank you on their platforms in order of most relevant depending on the lead’s search.
As you post more, the relevancy of your blogs and your website climbs over time. Which will drive more organic leads to your website for years after posting that one blog.
When you’re considering all potential marketing efforts to include in your own strategy, blogging shouldn’t be overlooked. While blogs play a huge part in your overall success, there are some negatives to consider. It’s never all rainbows and butterflies.
The majority of those negatives are going to come down to the time that you are able to commit to blogging. To say it’s a time commitment is a little underwhelming to the reality. Creating, writing, brainstorming and planning are all-of-your-time consuming.
When you work in your industry, you already have so much on your plate. You know that your online marketing is important, too. But it’s naturally going to slip through the cracks when you are busy healing the world.
This is why hiring a mental health and wellness blogger to facilitate and manage your blog for you is a must. Send me a quick email right now at email@example.com. Let’s create your dream marketing strategy.
Social Media Copy? Yes. Your posts on your social media accounts are also sales writing. Your captions on your Instagram should be strategized in the exact same way that your website is.
Okay, well, maybe not exactly...but pretty dang close.
Your social accounts are the face of your business. People in the US each spent over 1,300 hours last year just being on Facebook, TikTok, and Instagram alone. That’s a whole lot of consumption for them.
And a whole lot of opportunity for you that you aren’t taking full advantage of yet. The exposure is there. It’s just waiting for you to square up.
Lucky for you, others have already been there done that. It’s all been broken down into a specific formula. Read on for a guide that walks you through the perfect way to strategize your social media content for all of your channels.
How Are You Measuring Up
What are your goals with your posts? It’s best practice to have a variety of what you want to achieve in mind in terms of your overall intentions. However, each individual post shouldn’t have more than one clear purpose.
A few ideas of goals to set with social media copy could include:
There are so many possibilities, but these should give you a general starting point.
Let Your Copy Inspire Your Visual
Creativity and individuality all around is the primary idea. Of course! But when it comes down to your copy or your image, your copy should always come first. I know, I know. It’s backwards from what you’ve been taught. In spite of that, I’ll tell you why.
When you have crafted your copy, connected to your audience authentically, checked your boxes on your “perfect copy checklist”, you will innately know the one picture that fits perfectly along with your words.
The purpose of the image is to get the reader to first stop scrolling and entice them to “read more…” When you are choosing a design that responds to your copy, you have better success with achieving this.
As opposed to creating or selecting a random image to post, and crafting copy around that image that you’re not fully sure actually connects with your audience in the first place.
Teach your crowd something that they didn’t know. Create infographics if you need to!
People tend to gravitate towards businesses that are teaching them things. Whether those things are actually about things or about themselves, about their community, about others...
I mean, I’m sure you know. As human beings, we are naturally inclined to have epistemic curiosity. When you learn something new, it brings a sense of pleasure and accomplishment. It’s an evolutionary piece to our existence.
That being said, your content must be interesting. Educate! This is non-negotiable.
Treat Your Audience Like They Are Your Best Friends
Your social media copy should be written as if you are speaking to someone you know. Like really know. An easy and seamless conversation.
Invite them into the conversation with you. Create dialogue. You can do this on all platforms, but don’t forget that each platform does have its own style and algorithm. Make sure that you are catering to each one.
If you aren’t sure how to do that, it might be in your best interest to consult with a copywriter that dabbles in social media for your niche.
Produce Interactive Content
When you create your content for your business’s social platforms, you can make it interactive to add that conversational dynamic to it.
Some ideas for that include:
There are so many fun ways that you can get creative here.
Heart Eyes Emoji x 3
Including emojis into your copy can sometimes give it the extra flair it needs. Not only that, but it also helps you communicate your tone and brand voice when placed strategically and intentionally throughout your post.
Another great benefit is being able to connect with your targeted demographic a little easier. There are certain emojis that just hit like an inside joke with some groups of people.
Be The Cool Mom
Queueing my best Amy Poehler in Mean Girls impression…
In all seriousness, never settle for being regular when it comes to your social media copy. Always be cool. Trends are constantly changing. New trends are constantly being created.
When you keep up with these, it can help your own content creation. You’ll be able to recreate posts, reference trends, and easily re-share others’ posts as well.
This does mean that you have to dedicate some time to exploring your social media channels to make sure that you don’t miss the memo in the popularity realm. Dedicating as little as 15 minutes a day to exploring popular posts will keep you well-informed.
Personability Is Crucial
Using your own experience to connect with your audience in your social media posts is a must.
Share your story every opportunity you find. This is a fundamental piece to establishing a connection with your audience. When they see that you are a real-life person running a real-life business, it drives them to trust you.
That results in a loyal following. And a loyal following is a pillar for your success. It’s a great testament to your morals and values as a business and as an individual.
In summary, when writing your social media copy, there are several aspects to consider. At the end of it all, it has ultimately been broken down to a science with a very specific formula. While the formula has flexible pieces to it, the base of it is set.
Set your goals early on.
Pour your heart into your copy first, and the design will easily follow.
Soothe curiosity by generously teaching your audience.
Open up and hold space for easy dialogue.
Have fun with your followers by creating interactive posts.
Include emojis to help establish tone.
Remain well-informed on and participate in social media trends.
Share your story so that your readers can relate to you.
When you include all of these basic elements, you will produce the perfect copy for your socials every. Single. Time.
Search Engine Optimization matters. A lot. Especially when it comes to finding professionals that provide services that we need like therapists, counselors, life coaches, relationship coaches, breathwork instructors, “meditation groups near me”... No matter what your professional title is or what your company does, where you are appearing in search results is what ultimately determines your success.
We live in a time where the Google search bar rules over all. If you really want to show that you have authority within your industry, there’s no better way to do so than popping up on that first page after they press “search”. But how do you get to that first page? Is there a formula for it? How do you hack the algorithm?
While you don’t have to cough up a budget for google ads when you don’t even know if it’s going to work, it might be in your best interest to delegate your SEO out to a copywriter for the mental health industry.
If you really would like to do it on your own, you absolutely can learn how. But this isn’t a start-today-and-end-tomorrow type of time investment. SEO is something that you have to commit to. And then you have to maintain it.
But Like...What Is It
I’m sure that you have heard the acronym about a million and one times. Especially amongst your circle of friends that are also business owners. Everyone brings it up, few talk about it in-depth, and pretty much no one actually knows what it really is.
When you break it all down and place all of the pieces side-by-side, the definition of SEO is fairly simple. All it is is an implementation of strategies all combined together to naturally and organically shift your ranking on search platforms.
There are several different strategies for great SEO. One of the most important ones to familiarize yourself with and use religiously throughout your web pages and your blog posts is your use of keywords. Generally, you will have your standard keyword phrases which consist of 2-3 words max. Then you’ll have your long-tail keyword phrases which consist of 3-5 words max.
You’ll want to use these phrases scattered through your text...naturally. And mix them up with a few of your keyword options. You know when someone is speaking to you telling a story and they use the conversation fillers “like” or “uhm” every few seconds? Yeah. The point is, you don’t want your keywords to come off like that. That will completely throw off your SEO, and Google recognizes it as spam.
It’s also best practice to add a long-tail keyword phrase into your headings and titles. Heck, just make the whole heading a long-tail keyword phrase. It can only help you in the long run.
How Long Is This Going to Take?
One of the most frequently asked questions that everyone wants to know when it comes to SEO is, “How long should it take?” There’s a lot of misinformation out there when it comes to the answer to this question.
The truth is...it completely and totally depends on you. This is where the maintenance of your website really becomes a topic of conversation. This is also where you’ll probably start to realize that you really want to hire a mental health copywriter.
Typically, when contributing to your website on a regular basis, you can bump up to the first page of google results in just a few months. You know, as long as you are really digging your feet in. And I mean knees deep in the mud kind of digging your feet in.
You’ll want to ensure that each page on your website has a minimum of 1,500 words and that you’re posting a blog post every single week. If not every week, then at least twice a month (but keep in mind that this will slow your SEO progress down as opposed to if you were posting every single week).
The time commitment is up to you. And that time commitment will be your decider when it comes to how long it takes for you to get to that first page of search results.
Can Social Proof Speed It Up?
Social proof is one of the easiest ways to assert authority in any industry. That’s never been a secret. And when it comes to local growth it’s easy to rely on peer reviews, word-of-mouth, and things alike. But how do you transition that into the online world so that you can show off your practice and gain more clientele?
The online space uses the same idea of social proof to rate authority and trustworthiness across websites through something called backlink building. This is when other websites link back to your website.
It’s important to ensure the quality of the website that is linking back to yours. You’ll want to partner with highly regarded and trusted websites to have an external link from theirs to yours. If you have a spammy website vouching for yours it essentially tells the search engines that your website is probably going to be spammy, too. Obviously, you don’t want that.
One way that you are able to do your own backlink building is through content creation. Another reason that a copywriter can really come in handy for you. When creating your content, a copywriter knows to go ahead and build in those links to your pieces.
When you are producing and posting quality content on a regular basis that contains external links back to your website, this will act as a huge plus for your SEO ranking.
Using a combination of different strategies, and being able to analyze and adjust as necessary are skills that take a lot of time to develop.
At the end of the day, Search Engine Optimization has an algorithm that you can mostly figure out on your own. But it’s just so much easier when you have someone else focusing on all of those little details for you.
Click here and fill out the contact form, or send me an email at firstname.lastname@example.org. Let’s chat about where you are at with your SEO now, and create a plan on how to take you where you want to be...in the least amount of time.
“I just wish that someone truly understood what I’m going through.”
You’ve probably heard that exact phrase time and time again. I mean, in all honesty, we’ve all been there. The feeling that no one sees us where we are is the loneliest feeling that there is.
One of your roles as a healer is to ensure that you are holding a safe space for your audience to just be where they are. That goes for all of those that come through your doors.
But how are you expressing that you have that ability to hold that safe space?
Most people are distrusting of those they haven’t formed an authentic connection with. In an ideal world, they would come in reeking of vulnerability and tell you exactly what they need and how you can help them get there. Unfortunately, that just isn’t the reality that we live in.
You have to show them that you are someone to be trusted before you even meet them. You have to prove to them that you have their best interest at heart. Just like how every other relationship begins.
Beginning the relationship between you and your audience is no different. And establishing the tone that you connect with is the most important part.
Meet Them Where They Are
Everyone wants to feel seen. That’s a given. The self-validation that brings is a high-inducing feeling that is truly unmatchable. You can’t buy that anywhere.
When you are crafting your copy for your website, blog, and email marketing, make sure that you are using verbiage that is validating to the client. This gives the reader the confirmation that they are looking for when searching for a mental health professional to help them along their journey.
Oftentimes, we think that when writing copy other people want to learn about you and what you’re about. While there is truth to that, we forget that we can show what we are about by talking about the other person, their situation, and what our recommendations are for them and that specific situation.
It’s so easy to say what our own passions are. But you want to prove those passions through the application of validation.
Process Their Emotions With Them
Teaching your client to process and cope with their emotions is a huge part of your role. We both know that. And sometimes you need to hold their hand and go through the emotions with them.
What better way to do so than to already be expressing and processing before they’ve even stepped foot into your office.
For your current clients, when you are maintaining that process and consistently relating with them through your blog posts, social media copy, or website copy it creates a trusting environment that is nearly impossible to veer away from. The environment that you’ve created both offline and online then becomes a staple in their lives.
For new clients, it creates an authentic connection before you even meet them. One that you aren’t even aware of yet. But on that first appointment, you will be fully aware when you witness the comfort and the open heart that you’ve cultivated. That type of trust normally takes several months to break through to.
Open Up to Them, and They Will Open Up to You
One of the biggest returns of investment when forming your copy to be empathetic as a mental health or wellness professional is the sense of community it forms.
When you are inclusive of that community, it makes those within it want to participate in open discussion more. This can prove to be a positive result when you are looking for feedback for programs you offer, products you sell, if you’re simply asking questions, presenting polls, or even when you are conducting research.
Establishing an emotional connection with your audience through this sense of community will also make educating so much easier. It’s important that your audience and targeted demographic demonstrates trust in you, especially when your intent is to inform and educate.
Become a Familiar Voice for Kindness
Your reputation will make your practice. It is one of the most important things to figure out early on. How the public sees you is how your business will also be viewed.
This is why it’s so important to speak up about current matters that are in need of empathic reactions. Showcase how these matters can affect your audience. And offer your understanding of why they are already affecting your audience before they are even aware.
How can you heal...together? As a community? What are the most effective ways to move forward?
As important it is for you to appeal to the individual experience, you should also be showing up for the collective experience. It shows your authority as a mental health professional when you are present for everyone.
If you do nothing else for your professional image, you should at the bare minimum embody kindness. Focus on forming a reputation for being a gentle spokesperson for your audience.
Providing a safe space to not only physically be in, but also a safe space to reference online is a crucial aspect to most practice’s now. This gives you the room to be an authority figure within your focus.
The image of your business has several faces. To establish trust through your copy is to establish trust in your clientele. With you being a mental health professional, there is no better way to grow your practice.
Your success and the success of your practice are both dependent on the trust that is instilled in you by your audience. While you can ask for trust, it is much better for you to build it from the ground up. It lasts longer that way, too.
Are you stumped with where to even begin when it comes to content that highlights trust-building content? Have you considered blog ideas to start to form a community within your audience?
Let’s team up! I am here for you as much as you are here for literally everyone else. Click here and send me an email. Tell me exactly where you are currently and where you want to be. I’ll walk you through step-by-step exactly how I plan on helping you reach that milestone.
In today’s modern time and COVID age, your online visibility is so important. It’s crucial for the success of your practice. And maintaining that online visibility is even more important. For some of your clients, being online is their main and even might be their only method of connection for the foreseeable future.
But you already know that, and that’s how you got here in the first place. Your question is, “But why should I hire a mental health copywriter?”
The most agreeable reason...TIME
Your time is extremely valuable. You knew that having your own practice would be time-consuming, but all of it? Really?!
It doesn’t have to be that way.
One of the best pieces of unintentional advice that I have ever received - just delegate it out. Your mental health and wellness matters, too. And more times than not, it’s just simply not worth the stress for you to worry about figuring out how to do it yourself when someone else already knows exactly how.
Creating A Variety of Content or Even Content At All Just Isn't Your Strong Suit
That's okay. After working as much as you do, the last thing that you want to do is block off time to rack your brain for content ideas. And you definitely don’t want to sit and brainstorm a variety of content for your blog, your website, every single one of your social media platforms, your email campaigns, your e-books...the list goes on...for a while.
It can be pretty overwhelming to a business owner. Especially if you are like other clients of mine that hyper-focus on the smallest of details that don’t necessarily have a seat reserved at your content table.
What you need is a mental health copywriter! It’s my job to ensure that you are provided quality, creative & performing content of all different kinds catered to each individual platform that you so choose.
We all know that every platform has its own version of well-performing content formulas. What you post to Instagram isn’t going to perform well as a blog post on your website. And no one wants a blog post emailed to them, though they will click on a link in an intriguing email to read the blog that's posted to your website.
While We Are on The Subject of Content, You Need Yours to be SEO Centric & Persuasive
Figuring out the Google algorithm is literally impossible. Where do you rank? Do you know? And how are you going to increase your ranking if you aren’t where you want to be?
The majority of your future leads and clients will not go past the first five results of their Google search. In fact, 95% of web traffic goes to those results that pop up on the first page. That leaves breadcrumbs for you if you aren’t on that first page of results.
I can get your website to that first page through SEO centric content. Keywords, meta descriptions, website copy, landing pages, and even consistent blogs all coincide with each other to get you on that first page. Since there isn’t a known secret to get you there that means that there is a lot of trial-and-error.
On top of having your content work in your favor in that aspect, you also want your content to be persuasive to your audience. You want to entice them to reach out to you because you are the best person to meet their needs. You need your content to connect, be informative, and inviting so that they feel pulled to schedule their service with you or purchase one of your products.
Speak Through Your Brand with Your Brand Voice
One thing that will really set your business apart is establishing a brand voice...and speaking with it!
So many practices and companies forget this key piece when building out their business. When you are seeking to connect authentically with your demographic, you need to have a brand voice that you always speak with through all of your content. One that showcases your mission, your values, and your personality.
With you working in the mental health and wellness industry, then you probably know that we tend to support and lean towards businesses that connect with and might even imitate our own voice. This is why it’s so important to establish yours and get it out there. Speak with it as much as you can.
Show Off Your Expertise...Comprehensively
Can you know too much about your area of expertise?
Yes. You absolutely 100% can. And it will show through your writing. Don’t get me wrong, this is something to be very proud of. You have worked your tail off to get where you are. However, it often won’t work in your favor when you are trying to organically produce more leads.
The average reading level for the average adult today is sitting back in 8th grade with Mrs. Wilson. Seriously. Social media is so prominent in our everyday lives and this has absolutely influenced the overall comprehension level. Most of what we are reading every day is conversational writing. And we respond by writing back conversationally.
This means that your area of expertise needs to be broken down to an 8th grade reading level for the general public to truly comprehend and connect with. When you are used to writing essays, dissertations and theses this can be highly difficult to revert back to.
Honestly, you really don’t need to revert back. You’re hiring a mental health copywriter to do that for you, anyway.
Marketing for therapists is a constant struggle that I hear about the most. At the end of the day, you are busy. You are making a difference and a meaningful impact on the world. You deserve a much lighter load.
When you consider all of these points that go into copywriting for coaches and therapists and other mental health professionals, you can see just how much time you are freeing up for yourself by hiring a copywriter.
Drop a comment below to share what you struggle with the most when it comes to marketing your practice.
And then send me a quick email at email@example.com! Let’s schedule a call and chat about your goals. I’ll create a custom content marketing calendar just for you and your practice to help you reach them.
You're here for everyone else, but I'm here for you.