If you’re anything like most other lifestyle coaches running their own businesses, then you know that content planning can be a complete and total headache. With a close runner-up being maintaining consistent creativity.
Who knew that running your own business would include you also knowing how to thoroughly market yourself? Well, it is if you want to be successful.
There are a few ways that you can “hack” content planning. One of those ways includes purchasing a subscription to an AI ran app that will do all of your planning. But you may have some mixed feelings about this because of lack of originality.
You can also batch together content planning. This is a personal favorite. All you really need to dedicate is a couple of hours out of your admin time every few weeks. And use those couple of hours to pump out several weeks' worth of content ideas and the content copy.
Another great way would be to outsource your content planning by partnering with a mental health and wellness copywriter. This is going to be your most foolproof way. Especially if you are someone that struggles with creativity blocks regularly, and you have a desire to stand out from your peers.
Factoring in those last two hacks, here are 3 weeks of content ideas and tips from yours truly catered specifically to you, coach!
When it comes to posting anything, your content should always be high quality. This means no cutting corners. No matter how badly you want to or how rushed you feel for time. “Posting-just-to-post” content can take a back seat, in my opinion.
Your clients will notice when there’s inconsistency. They’ll also notice when your content doesn’t sound like your brand regularly sounds.
The easiest way to ensure you’re remaining consistent, authentic, and delivering high-quality content is to focus all of your planning around your primary business goal.
Your primary business goal will help you determine your content plan by:
Once you have identified your main goal for your coaching business, you’ll be able to create a content plan that’s much more personalized.
A general rule of thumb for your social media content is:
In week one, take time to create posts that reintroduce yourself to your audience, share your most recent testimonial and what you learned from working with that client, and talk about a favorite book and how you relate that book to your current way of living.
For week one’s blog post, write a blog about the top reasons why someone looks for a life coach. Ensure that it represents your business by tying in elements of reintroduction and your current way of living.
Remember when I said that your audience will notice when there is inconsistency? Yeah, well, consistency is a big deal.
This is something that initial trust is based on. Especially in the life coaching world. Even more so when your online appearance is the first impression your potential clients will have of you.
When you’re writing the copy for your content, you’ll want to make sure that your tone, your voice, and your overall appearance are streamlined.
When you hire a mental wellness copywriter, you can guarantee a consistent brand voice in all of your marketing. Who doesn’t want that?
Once you’ve identified how you want to be perceived by your audience, your brand voice should be clear. When you’ve finished writing your content copy, it’s best practice to go through and read out loud in your brand voice. This will make any areas that don’t match really stand out.
For week two, connect to your audience by posting about why you started coaching, your clients' favorite tips for managing their day-to-day, and what success in life looks like to you.
Week two’s blog post should follow up on last weeks with differences between life coaching and therapy and good indicators for why someone would need life coaching.
You want to gently guide your ideal audiences perception of your business, and cultivate that relationship. Luckily, this can be simple if you are regularly implementing week one & week two’s focuses.
By using your brand voice and your business goal to speak to your audience, you’ll find that opportunities for connection will naturally emerge. When they do, you can use these moments to note the engagement and plan your content around this.
This will only create even more trust with your following, and faster recognition of authenticity with potential followers.
In week three, don’t be afraid to get personal. Share a story that you hold close that has impacted you in great ways, talk about a time when you needed guidance in your life and where you found that guidance to be, and talk about what life confrontations you have the most experience in dealing with. Use this experience to connect with events that your audience has also gone through.
The third week’s blog can be about results people should look for to measure if life coaching is indeed working for them. This is a great opportunity to also introduce new client testimonials. Consider including testimonials where your client talks about how their life was before working with you, and how significantly their life has improved and all the value that you have added to their life. These kinds of testimonials are literal gold mines.
The Easiest Way to Ensure Consistent Content…
Now that you have three weeks worth of content ideas, it’s time for you to implement the tips that accompany them and personalize them even more so. If you’ve been waiting on a sign to get started, this is your sign.
For some people, this might be a lot of fun. But for those of you that are dreading this final step, I’m here for you.
Send me an email at firstname.lastname@example.org. Or, if you're ready, schedule a discovery call by clicking the button below. I’d be delighted to go over your goals and brand voice and create your personalized content plan for you.
We can chat more in-depth about these ideas, and get a timeline put together on how long it will take to get these written, finalized, and delivered! Then all you have to do is copy, paste and select “post”.