“My website needs to be perfect,” is a common thought that causes a lot of stress and hesitation in mental health professionals. So much so that it’s one thing that actually keeps them from making one.
Let me guess. This is what’s holding you back, too? You haven’t published it yet because you just aren’t sure where to even start, right?
Or maybe you’ve published it, but you keep going back to edit it every month because you aren’t getting the results that you want.
Rest assured that it’s not just you in that place. Luckily, there are some easy tips to follow to ensure that you are able to reach your ideal audience, meet your business goals, and reach your desired results. And hiring a mental health copywriter will ensure that all of that is consistently achieved.
So much of the flow and website appearance is going to depend on how you show up to your audience. Which means your website copy is going to pretty much run the show.
Here are 5 essential parts when creating your site copy that you absolutely have to pay attention to.
Identify Your Number One Goal
First and foremost, you should be able to clearly communicate your goal fairly quickly on the first page. Once you have established this, you’re able to move through the rest of the website.
When you visit a webpage, what is the one thing that you look for from the beginning?
For most people, it’s why the business exists, and how they can apply it to what they need.
The mission of your mental health practice should be clearly indicated. To come up with your goal, you should consider who your clientele is and why you are serving them.
This will help you niche down and appeal to your ideal audience. Your client’s attention will be immediately captured, and it will lead them into wanting to learn more about your practice. Trust will be established.
Search Engine Optimization and Google
If you’ve been doing any research on how to create your own website, you have definitely seen “SEO” a million times.
Search Engine Optimization. A friend and a foe in one Google-ran algorithm. A foe when you can’t figure it out, but a friend once you’ve got it down!
For more information on SEO, you can read my blog: What Is SEO Really?
Every section of your website should be SEO optimized. From your meta tag descriptions to your copy. SEO optimization doesn’t stop.
You want Google to mark your site as credible and consistent. That will push your website ranking up through to the first pages of google searches.
Keep in mind to be patient when it comes to SEO optimization. It is not something that takes place overnight but is something that slowly establishes itself over time. A 3-4 month timeline is a realistic goal when you are posting consistent content every week.
An experienced mental health copywriter will give you a comprehensive SEO plan and ensure each page on your website is optimized.
Content Planning Is Everything
Your website is so much more than just the literal site. If you want to stand out, to both your ideal audience and Google, then you should be posting regular and quality content.
Content planning is a consistent pain point for so many private practices. So believe me when I say that you aren’t alone there.
There are lots of available tools to help out with content planning. Having a content strategy plan is going to make a big difference.
A content strategy plan should contain:
Content on the website for your practice should be in the form of well-researched and dependable blogs. We both know how time-consuming blogs can be. Adding on content planning is a whole other beast.
A copywriter will help you in these areas. A great one will even prepare a content strategy plan for you!
Add in Credibility to Increase Authority
One key thing that people look for when they arrive at a webpage for a therapy practice is proof of other customers. Therapy is a deeply personal experience.
You’ll want to get comfortable in asking for testimonials from your clients. Especially when they are pleased with the space you’ve made for them.
Featuring those quotes (in a HIPPAA-compliant format) on your site is going to make a huge impact on visitors clicking that “contact” button. Them scheduling their first appointment is based on first impression.
Make yourself stand out! Share others’ highlights from working with you. You should be proud of those, anyway.
Show Your Personality Through Your Copy
You are a person first, always. Showing your achievements is great, and necessary. However, we are moving into a time where people are seeking to connect.
When your clients are opening up to you, they are reaching a level of vulnerability with you that is often uncomfortable.
It is possible for you to maintain professionalism while also letting some of your personality shine through.
So many mental health and wellness professionals get stuck thinking that they have to write their marketing in the same way that they wrote through school. That’s not the case! You should be writing exactly how you talk.
It’s the best way to market yourself. You’ll also find that by doing that your clients will more closely match the ones that you love to work with.
Finding a writer that can imitate your voice can prove to be difficult. That’s why you should be looking for a mental health and wellness copywriter. Someone who is well-versed on brand voice. If you haven’t created your brand voice yet, that’s okay. A copywriter can help you with establishing that, too.
Now That You Know Where to Start, Here’s How:
Cross-referencing these steps with your website copy is going to add so much value to your website. You’ll find that your results will skyrocket with your audience just by adding in these pieces.
Your website being set-up with these steps in mind is critical to the success of your practice. Hire a web content copywriter to help make sure that these 5 pieces stand out to your site visitors.
I’m here to make sure that all of your goals are met! Send me a quick email at firstname.lastname@example.org to get your personalized website overview. This overview will identify spots where you have room for better SEO, verify your Google location, and confirm Google keyword relevancy in Google search. You can also click here to schedule a strategy call with me. I’m here for you.