In today’s modern time and COVID age, your online visibility is so important. It’s crucial for the success of your practice. And maintaining that online visibility is even more important. For some of your clients, being online is their main and even might be their only method of connection for the foreseeable future.
But you already know that, and that’s how you got here in the first place. Your question is, “But why should I hire a mental health copywriter?”
The most agreeable reason...TIME
Your time is extremely valuable. You knew that having your own practice would be time-consuming, but all of it? Really?!
It doesn’t have to be that way.
One of the best pieces of unintentional advice that I have ever received - just delegate it out. Your mental health and wellness matters, too. And more times than not, it’s just simply not worth the stress for you to worry about figuring out how to do it yourself when someone else already knows exactly how.
Creating A Variety of Content or Even Content At All Just Isn't Your Strong Suit
That's okay. After working as much as you do, the last thing that you want to do is block off time to rack your brain for content ideas. And you definitely don’t want to sit and brainstorm a variety of content for your blog, your website, every single one of your social media platforms, your email campaigns, your e-books...the list goes on...for a while.
It can be pretty overwhelming to a business owner. Especially if you are like other clients of mine that hyper-focus on the smallest of details that don’t necessarily have a seat reserved at your content table.
What you need is a mental health copywriter! It’s my job to ensure that you are provided quality, creative & performing content of all different kinds catered to each individual platform that you so choose.
We all know that every platform has its own version of well-performing content formulas. What you post to Instagram isn’t going to perform well as a blog post on your website. And no one wants a blog post emailed to them, though they will click on a link in an intriguing email to read the blog that's posted to your website.
While We Are on The Subject of Content, You Need Yours to be SEO Centric & Persuasive
Figuring out the Google algorithm is literally impossible. Where do you rank? Do you know? And how are you going to increase your ranking if you aren’t where you want to be?
The majority of your future leads and clients will not go past the first five results of their Google search. In fact, 95% of web traffic goes to those results that pop up on the first page. That leaves breadcrumbs for you if you aren’t on that first page of results.
I can get your website to that first page through SEO centric content. Keywords, meta descriptions, website copy, landing pages, and even consistent blogs all coincide with each other to get you on that first page. Since there isn’t a known secret to get you there that means that there is a lot of trial-and-error.
On top of having your content work in your favor in that aspect, you also want your content to be persuasive to your audience. You want to entice them to reach out to you because you are the best person to meet their needs. You need your content to connect, be informative, and inviting so that they feel pulled to schedule their service with you or purchase one of your products.
Speak Through Your Brand with Your Brand Voice
One thing that will really set your business apart is establishing a brand voice...and speaking with it!
So many practices and companies forget this key piece when building out their business. When you are seeking to connect authentically with your demographic, you need to have a brand voice that you always speak with through all of your content. One that showcases your mission, your values, and your personality.
With you working in the mental health and wellness industry, then you probably know that we tend to support and lean towards businesses that connect with and might even imitate our own voice. This is why it’s so important to establish yours and get it out there. Speak with it as much as you can.
Show Off Your Expertise...Comprehensively
Can you know too much about your area of expertise?
Yes. You absolutely 100% can. And it will show through your writing. Don’t get me wrong, this is something to be very proud of. You have worked your tail off to get where you are. However, it often won’t work in your favor when you are trying to organically produce more leads.
The average reading level for the average adult today is sitting back in 8th grade with Mrs. Wilson. Seriously. Social media is so prominent in our everyday lives and this has absolutely influenced the overall comprehension level. Most of what we are reading every day is conversational writing. And we respond by writing back conversationally.
This means that your area of expertise needs to be broken down to an 8th grade reading level for the general public to truly comprehend and connect with. When you are used to writing essays, dissertations and theses this can be highly difficult to revert back to.
Honestly, you really don’t need to revert back. You’re hiring a mental health copywriter to do that for you, anyway.
Marketing for therapists is a constant struggle that I hear about the most. At the end of the day, you are busy. You are making a difference and a meaningful impact on the world. You deserve a much lighter load.
When you consider all of these points that go into copywriting for coaches and therapists and other mental health professionals, you can see just how much time you are freeing up for yourself by hiring a copywriter.
Drop a comment below to share what you struggle with the most when it comes to marketing your practice.
And then send me a quick email at firstname.lastname@example.org! Let’s schedule a call and chat about your goals. I’ll create a custom content marketing calendar just for you and your practice to help you reach them.
You're here for everyone else, but I'm here for you.